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On June 15th, Hao Bo, Chairman of Jiangsu Zhengchang Group, Wang Fuzheng, Chairman of Liaoning Haichen, Lv Shunkai, Executive Vice President of Zhengchang Grain Machinery, Dai Baogui, Executive Vice General Manager of Zhengchang Pet Grain, Ni Shengliang, Marketing General Manager of Pet Grain, and Wu Yuzhuan, Chief Designer of Pet Grain, attended the signing ceremony of the annual 120000 ton high-end pet food production line project at Haichen, working together to build the industry's first customized high-end factory. The official launch of this production line, which integrates smart intelligence, technological innovation, and green environmental protection, signifies a new chapter in the development of high-end intelligent customization in China's pet food industry.
Industry New Opportunities, Development New Values
With the rapid development of the pet industry and the deepening of human pet sentiment, people's demand for high-quality pet food that is green, safe, and nutritious is increasing day by day. However, the supply of high-end pet food that matches it has never been effectively filled. How to quickly transform from simple and extensive "product processing" to intensive and efficient "brand quality manufacturing" is not only a new market challenge that pet food production enterprises must face, but also a new opportunity for the high-quality development of the pet food industry towards the future.
Faced with the development of the industry, as a leading enterprise in high-end pet food with domestic and international dual organic certifications, Haichen has always adhered to its original intention and value and quality, providing high-end pet food research and production such as main grains, fresh meat, flavor agents, premixes, baked goods, dried snacks, freeze-dried snacks, teeth cleaning snacks, and nutritional products for domestic and foreign brand customers. Faced with new opportunities, Haichen is the first in the industry to propose a new sustainable development strategy and build a "high-end grain, Haichen made" H5 high-end intelligent manufacturing platform system.
This is highly consistent with the service philosophy of Zhengchang, which has been adhering to the development strategy of absorbing international leading technology and independent innovation for many years, continuously pursuing excellence, and creating stable and reliable pet food equipment and engineering with international first-class standards for customers, promoting the sustainable development of China's pet food industry.
This time, the strong alliance to build this 5G intelligent factory is:
1、The first smart factory in China with GMP standard layout, self-cleaning system, full process visualization, and traceability;
2、The first customized chemical factory in China in the Z era, meeting the value chain enhancement needs of Haichen's innovative business model. Through the comprehensive application of factors such as sound and light, color, shape, and image elements, it realizes a pet food themed chemical factory, promoting the transformation from producers to empowerers, and leading the industry to seize the competitive high ground;
3、The first "design+" in China to achieve a humanized smart factory. Through industrial innovation design and a people-oriented design concept, it makes interaction more intuitive, functions more friendly, materials safer, surface treatment more friendly, and equipment operation more convenient;
4、A pet food production and processing enterprise with dual organic certifications both domestically and internationally, and the pioneer of single meat source pet food;
5、The leading smart factory in China that achieves a fresh meat addition ratio of up to 100% is also the only one in the Chinese pet industry that has achieved precise control of animal protein raw materials, animal oil raw materials, and natural animal seasoning raw materials, and synchronized production of multiple production lines;
6、The first vacuum coating system in China to achieve CIP online cleaning, effectively solving the industry's persistent pain point - excessive bacterial colonies;
7、The first domestic pet grain full process AI visual technology+5G control system, achieving digital operations such as green intelligence, efficient energy saving, full traceability, and full lifecycle.
It can comprehensively meet the higher demands of consumers and the market, optimize the quality, taste, nutrition and other dimensions of Haichen Pet Food, achieve product upgrading and innovation, enhance brand advantages, and enhance market competitiveness.
New starting point, co innovating for the future
The cooperation between Zhengchang and Haichen not only marks a new starting point for Haichen to take the lead in high-end customized intelligent manufacturing of pet food, but also represents a new step for Zhengchang in the field of pet food equipment and engineering in China. Centered around the continuous pursuit of customer quality for pet food, Zhengchang will build a Haichen 5G intelligent customization factory, and leverage international professionals and the largest pet food experimental center, physical and chemical laboratory and other professional platforms in China to continuously optimize its own equipment and processes, meet customer customization needs with high standard solutions, support customer brand growth with strength, and lead the pet food industry towards high-end, green, and integrated development.
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