In recent years, the pet economy has become a hot topic of concern in the industrial and investment circles. With the continuous growth of pet raising consumer groups in China, the battle in the pet food industry has entered an era of internal competition. A domestic brand like RANOVA, which has accumulated and accumulated over the years, may have a significant competitive advantage in the market. However, how to achieve brand breakthrough, break through internal competition, occupy consumer psychology, and establish long-term value still requires careful planning.

Tianjin Langnuo Pet Food Co., Ltd., located in the beautiful coastal city of Tianjin, is a pioneer in professional freeze-dried pet food and a leader in intelligent pet food in China. We have the world's most advanced vacuum freeze-drying and puffing production equipment. The production line is designed completely according to the standards of the food industry, and its automation level and production capacity have reached the advanced level in China.

Longno's research and development team consists of multiple master's and doctoral students in animal nutrition and food. Modern scientific management, advanced technological processes, and strict quality control have enabled the company to pass the first batch of EU certification, Canadian certification, ISO9001 and HACCP certification in China.

In order to further improve the product quality and production efficiency of Longno Pet Food, fully meet the demand of consumers for high-end pet food, and break through the current red sea battle, Longno Company has chosen to cooperate with the century old brand - Zhengchang through multiple comparisons, to tailor a high-end pet food production line with a production capacity of 2 tons per hour.

The project was officially launched at the end of December 2021, and the Zhengchang professional team addressed its needs and pain points. From the overall design of the production line, customized design of equipment and processes, on-site installation to technical training services, all aspects met the requirements of Langno 100%, achieving perfect delivery. The production of this production line will also inject new vitality and opportunities into the Chinese pet food market, leading the new trend of domestic pet food brands.

Stable and reliable, with a brand new coating system

Pain point resolution, intelligent cost reduction and efficiency improvement

For many years, RANOVA has been facing the problem of on-site operation difficulties. Manual control of production lines is not only inefficient and costly, but also prone to errors. In response to this situation, experts from Zhengchang Electric Control have carried out automation renovations on relevant sections, helping Longno move all original control systems into computers and achieve fully automated control of production lines, which is intelligent, safe, reliable, and convenient.

Comparison of effects before and after coating

"The coating effect is good, and the spray slurry is even. I am very satisfied!" The person in charge of Langnuo Company praised the pet grain products produced by the Zhengchang spraying system.

System training to ensure stable operation of the entire factory

Zhengchang backend service experts conducted systematic training on the operation process, maintenance, common fault analysis and prevention of equipment from start-up production to shutdown cleaning, and answered on-site questions to cultivate a group of qualified technical talents for Langnuo, ensuring the stable operation of the production line in the later stage, which was highly recognized by all employees of the other party.

As a leading global provider of pet food equipment and engineering system solutions, Zhengchang has been committed to providing professional pet food processes, equipment, and services for many years, meeting the diverse needs of customers with efficient and accurate solutions, and helping customers enhance market competitiveness with its strength.